| The choices made in designing an application' user interface can spell the difference between success and failure, particularly in the face of competition. It can also be the difference between customer acceptance and hatred - a frustrated customer will not only quit using an application, but also share their negative experience with other potential customers, potentially impacting your market even further. |
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We usually target a clean, sparse, and efficient user interface. User navigation paths should be shallow - most items should be no more than a two clicks away.
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